The project took about a year, with extensive research and communication with many levels of the organization.
![](https://jacobthomas.design/wp-content/uploads/2019/02/PA_newspaper.jpg)
Redesigning the paper necessitated a comprehensive style guide which defined the typography, color and other design elements for all sections and features of the paper.
![](https://jacobthomas.design/wp-content/uploads/2019/02/PA_Elements.jpg)
Alongside redesigning the paper, I designed a completely new type family of 12 fonts for the publication.
![](https://jacobthomas.design/wp-content/uploads/2019/02/PA_typeface.jpg)
All design elements and typefaces were optimized for the printing technology used by the newspaper.
![](https://jacobthomas.design/wp-content/uploads/2019/02/PA_printed_page-2.jpg)
In addition to the redesign and typeface, Bengal Creative Media provided consultation and training infographics and data visualization.
![](https://jacobthomas.design/wp-content/uploads/2019/02/PA_Infographics.jpg)